Boost E-Bay Profits With Web Audio
Can you boost profits significantly by adding audio to your E-Bay auctions? According to a recent article on a net business site the answer is a definite yes. In fact, one e-book author suggested that adding audio to your auctions could potentially increase bids by as much as 22% over auctions without audio.
A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.
The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your Ebay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your E-Bay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.
Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone. The power of the human voice to convey a message triumphs that of the written word.
With audio you can describe the item, tell the bidder why
It's 'Shatner's World' And He Wants You To See It
he wild range of roles played by William Shatner over the past half-century goes well beyond Captain Kirk. Host Scott Simon speaks with the pop culture icon, who's returning to Broadway for a one-man show, <em>Shatner's World: We Just Live In It</em>.
Stephen Sondheim: Examining His Lyrics And Life
In this rebroadcast from 2010, the musical theater legend talks about writing the lyrics and music for several of his productions, including the 1981 musical <em>Merrily We Roll Along, </em>which is currently in the middle of a two-week run in New York City.
Asian-Americans: Why Can't We Get Cast In NYC?
A coalition of performers complains that except for a handful of shows, Asian-American actors have had dramatically more trouble landing parts than their white, black and Latino colleagues. At a roundtable Monday, they unveiled the statistics they say prove them right.
Colonial History, Through The Eyes Of The Colonized
Danai Gurira's play<em> The Convert </em>interrogates the experiences of the indigenous population in 1890s Rhodesia. Jeff Lunden talks with Gurira about her and her family's experiences in Zimbabwe, and the play's relation to the country today.
New Staging Of 'Yentl' Tells A Transgender Story
Singer-songwriter Jill Sobule is best known for her hit single "I Kissed a Girl." But today she's taking on a new kind of project: writing original music for a new staging of the play <em>Yentl</em>. Her version shares little with Barbra Streisand's movie musical.
you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.
There are some technical elements to adding audio to your E-Bay auctions. The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.
There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.
For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our E-Bay auctions. These different programs and websites range from charging a one time fee to monthly fee's for the use of the program. The good news is that many of them will let try them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.
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